CONFORMITY

1. Public compliance

2. Private acceptance

Sherif’s Study (1930’s)

Asch’s study

OBEDIENCE

Milgram’s research

Variation #1: closeness of the authority figure

Variation #2: closeness of the victim

Variation #3: legitimacy of the authority

Variation #4: Presence of two dissenters

Variation #5 indirect involvement

Milgram’s explanations for these findings…

1. People fall into an agentic state

2. Obedience is learned during childhood

3. Foot-in-the-door technique

4. Dissonance

BECKER’S ANALYSIS OF LEADERS & FOLLOWERS

Charles Manson, Rev. Jim Jones, Ghandi, Jesus, Mohamed, Hitler, The Beatles,… Bin-Laden?

Factor’s that give rise to LEADERS

1. The culture has shaken faith in their worldview

2. The leader presents an unconflicted personality

3. The leader has a vision of a new worldview

4. The leader offers scapegoats

--explains current problems

--controllable source of evil to quell anxieties

--enhances group identity, cohesiveness and Self-esteem