Social Psychology

THE SELF

William James-- I vs. ME

WHAT DOES THE SELF DO?

ATTITUDES---------BEHAVIOR

LaPiere (1931)

Why was there a discrepancy between attitudes and behavior?

1. Other factors that effect both attitudes and behavior.

2. Attitude specificity

3. Attitudes must be accessible or salient

SELF-AWARENESS THEORY

Duval, Wicklund, & Fine (1970’s)

Flee self-focus

Carver & Scheir (1970’s)

Attitudes----> behavior

Halloween Study

IMPLICATION OF THESE FINDINGS