Psylutions -- Dr. Snyder's Blog
Instructor: Dr. M. R. Snyder
phone:
(780) 492-3834, office: BSP-241
e-mail:
mrsnyder@ualberta.ca
office hours: TR 1:00-2:30, and/or by appointment
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Back by popular demand, this term Psychology 486 explores the application and use of learning and behavioural principles in the areas of advertising and marketing, including associationism, classical and operant conditioning, habituation, instinctive behaviour patterns, sex differences, and observational larning. Attention will be given to methodological design, scientific presentation techniques, and critical thinking.
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Course Syllabus (pdf format)
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