E-mail Dr. Snyder

Dr. Snyder's Twitter

Psylutions -- Dr. Snyder's Blog

Below you will find links to the powerpoint lecture slides, the projected dates that we'll be covering the material, brief descriptions of the unit topics, and a few outside resources. Every year the rate of progression through the course material is a bit different (different students, different dynamics), so I typically need to modify my course content a bit. If we're moving through material rapidly, I'll add more examples, studies, etc. to the later units; if we're going through things more slowly, I'll modify my content appropriately.

Powerpoint Lecture Slides	Dates	Unit Topics	Resources
Unit 1	9-14 Sept.	Methodology Associationism Classical conditioning review	What is Consumer Psychology? The National Honor Society of Psychology describes consumer psychology
Unit 2	14-21 Sept.	Affective classical conditioning
Unit 3	21-28 Sept.	Unconditional Stimuli
Unit 4	30 Sept. - 12 Oct.	Second-order Conditioning
Unit 5	14 Oct. - 21 Oct.	Operant Conditioning
Unit 6	26 - 28 Oct. & 9 Nov.	Operant Conditioning
Unit 7 part 1 Unit 7 part 2	30 Nov. - 7 Dec.	Internet Advertising