Psylutions -- Dr. Snyder's Blog
Group Presentation
Each group will give a 35-40 minute presentation on their topic. Basically, the group is teaching the class about the learning and behavioural theory aspects with respect to the advertising/marketing of its topic.
How the group chooses to do this is up to the group. In the past, some groups have utilized, in whole or part, lectures (with or without powerpoint slides), short sketches (e.g., interviewing John Watson and B.F. Skinner on applications of behavioural theory in advertising), questionnaires to the class and comparison to empirical data sets, etc. Really, groups have complete control over how they choose to convey the material.
Just remember: don't lose the information for snazzy presentation. For example, in the past some groups have been so focused on flashy visuals, animations, and the showing of TV commercials during their presentation, that the actual information about the learning and behavioural theory was sacrificed. An engaging presentation is good, but remember what your focus is.
As to who does what in the group, this is up to group members to decide. My advice is that group members make a "behavioural contract" with one another that lays out just what their responsibilities are for the project. That way there is less ambiguity as to whether or not a group member is meeting his or her responsibilities. Also, as stated in class, not everyone has to get up and speak. While gaining experience with public speaking is a very important skill to develop, if a student feels that he or she can not do this, OK. Just make sure that everyone in the group is in agreement as to what each group member's responsibilities are going to be.
It is strongly recommended that groups complete a "draft" of their presentation several days before they are scheduled to present to the class. That way the presentation can be given some dry runs. Ideally, try to get some audience members (friends, etc.) to see your "draft" presentation. Ask for feedback. Then incorporate the feedback so that you have a stronger presentation to bring to the class. Additional benefits of running through everything a few days before your presentation is that it lets you make sure any equipment or web links, etc. are working for your class presentation.
Members of the class will grade a group using this Group Grading Form. The collective grades from students in the class will constitute 25% of the group's presentation grade. The professor will use the same grading criteria, but his evaluation counts for 50% of the group's presentation grade. The remaining 25% of the grade comes from group members evaluating each other on their contribution to the project. Each group member will turn in this Individual Grading Form after the presentation.